Coca-Cola's Beverage Institute for Health & Wellness (seriously that is the name), has been around for over 10 years. Their mission is to "raise awareness of the facts and science related to beverages and their ingredients, as well as the importance of active, healthy lifestyles". Actually their mission is to try to confuse us by dispelling real science that shows that their products are among the most unhealthy ones we can consume, but they can't put THAT on the institute's website.
The website states that they teach about the "science of hydration". Thank goodness because there is no one I trust more to teach me about the science of hydration. They also claim that soda is in no way problematic and that Coca-Cola's other beverage products (such as sports and energy drinks) are actually healthful.
The Institute was developed as a reaction to reports proclaiming the ill effects of soda and high sugar consumption, and they were right to be nervous; soda consumption is down over the past 10 years. No worries though, Coca-Cola has created equally unhealthy sports drinks and energy drinks to fill the gaps and they did indeed continue their hefty profits.
Then there is the General Mills Bell Institute of Health and Nutrition, that bills itself as "your professional resource for nutrition education". Despite having doctors, cardiologists and nutritionists on their payroll (don't even get me started on the lack of integrity displayed here), they are not legitimate scientific institutes. No one truly interested in understanding the science of nutrition would even consider using either of these two institutes as their resource. So why did these companies spend the money and effort developing them?
They were created to further confuse an already very confused public. Neither of these companies (or any other for-profit food company for that matter), has health education as their mission. These are cheap public relation ploys that they hope will confuse people and convince them that they actually care about your health and well-being and are not just after your money. Please don't be fooled.